Distribution costs are also much, much cheaper even when you include bandwidth and web development costs. The reasons are not hard to see: downloads are faster, easier, and, if properly implemented, safer and more secure as well. Getting physical product is increasingly difficult. Every where you turn, if the product can be reduced to bits and bytes, its available online. However, the tech world has embraced downloads with a vengeance. It is a fine balancing act that’s been going on between buyers and sellers since time immemorial. We do the same thing when pricing our services: we try to find the best balance between the amount we want versus the amount the client will accept. And any marketer worth their salt will always charge as much as the market will bear. I’m not suggesting there is a vast pricing conspiracy at work here, its just a fact of life that we value things we can touch more than things we can’t. No where is this more evident than in the world of DVDs (and, by extension, CDs and Blu-ray Discs).Ĭheck out the price of an album on iTunes versus Best Buy and you’ll see what I mean. One of the more interesting marketing facts that I’ve learned is that people will pay more for something they can hold in their hands than they will pay for something to download. I was thinking about this fact during the last week when I got yet another email asking how to create DVDs. The world of software and hardware move faster than we want them to.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |